Bosnia and Herzegovina (“BiH”) is a nation in Southeast Europe with a diversified population and a rich cultural history. The nation has a wide range of commercial prospects, notably in the industries of tourism, agriculture, and manufacturing. The nation offers a variety of financial benefits to international companies in addition to its advantageous location and affordable labor expenses. BiH can attract companies wishing to grow into new markets if the correct strategy is taken. It is ideally situated for companies wishing to grow into new markets since it sits at the intersection of important transport lines connecting Europe and Asia.